Product Update: New CTV and In-App Inventory Partners

Quick product update from the team. Over the past quarter, we have been focused on expanding our supply-side partnerships to give Adxe advertisers access to more premium inventory, particularly in CTV and in-app. Here is what changed and why it matters for your campaigns.

CTV Expansion

We have onboarded several new supply partners that significantly increase our available CTV inventory across the US, UK, Australia, and Southeast Asia. This was one of the most common requests from our client base. Brands wanted to scale their CTV budgets but were hitting reach ceilings in certain markets.

The new partnerships add premium streaming placements from both major ad-supported platforms and the growing ecosystem of FAST (free ad-supported streaming television) channels. For advertisers, this means better reach in key markets, more competitive pricing as we scale volume, and access to content environments that were previously only available through expensive direct deals.

In practical terms, our available CTV bid volume increased by approximately 60% across these markets. If you were running CTV campaigns on Adxe and felt like you were bumping up against scale limits, that ceiling just got a lot higher.

In-App Growth

Our in-app inventory now covers a much broader range of app categories beyond gaming. We have added supply from lifestyle, news, fitness, finance, and entertainment apps that significantly expand the reach and variety of in-app placements available on the platform.

This matters because one of the biggest barriers to in-app adoption for non-gaming brands was the perception that the inventory was dominated by casual gaming apps. That is no longer the case on Adxe. You can now reach users in financial planning apps, recipe apps, meditation apps, news readers, and shopping platforms, environments where user attention is high and engagement quality is consistently strong.

We are also seeing in-app inventory quality improve across the board. More publishers are implementing better ad experiences, moving away from intrusive interstitials toward native-style placements and rewarded formats that users actually engage with. Our platform automatically scores each placement based on historical performance data, so the shift toward higher-quality inventory directly benefits our models and your campaign results.

Quality Controls

Every new partner goes through our supply quality assessment before going live on the platform. This is not a rubber stamp. We evaluate viewability rates across their inventory, check for fraud signals and suspicious traffic patterns, review historical performance data, and assess the overall ad experience quality.

If the inventory does not meet our standards, it does not make it onto the platform. Full stop. We would rather offer less inventory at higher quality than flood the system with cheap placements that inflate your impression numbers while wasting your budget. This philosophy has been core to how we build Adxe from the beginning, and it is not something we compromise on when onboarding new supply.

What This Means for Your Campaigns

More inventory means better prices and wider reach, but the benefits go beyond volume. It also means our predictive models have more opportunities to find the right impressions for your campaigns. The system evaluates every bid opportunity individually, and having a larger pool of high-quality options to choose from makes every bid decision better.

Think of it this way: if you are shopping for a specific item and you only have three stores to check, your odds of finding the best price are limited. If you have thirty stores, the system can find better deals consistently. More quality inventory means more efficient spend.

If you are already running CTV or in-app campaigns on Adxe, you should see improved scale and more competitive CPMs starting this month without changing anything on your end. If you have not tried these channels yet, the expanded inventory makes this a great time to test. Start with a small budget, let the models learn, and scale based on results.

As always, reach out to your account manager or contact us at [email protected] if you want a more detailed breakdown of what is available in your target markets.