Master the algorithm.

We built Adxe because marketers deserve better than black-box bidding and wasted spend. Here is why we exist and what we are building.

Connected TV is growing faster than any other programmatic channel. Here is what we are seeing from our side of the bid stream.

A mobile gaming client came to us spending $40K a month with diminishing returns. Here is how in-app campaigns turned it around.

Display is not dead. But it has changed. Here is what our platform data reveals about where display actually works in 2025.

A fintech client wanted to build brand awareness in new markets without blowing their budget. CTV plus display retargeting was the answer.

A behind-the-scenes look at how our predictive models decide which impressions are worth buying and which to skip.

A look back at the biggest shifts in programmatic this year and what they mean for where the industry is headed.

Running display in one platform and CTV in another is like flying blind. Here is why unified cross-channel is the only way forward.

We have expanded our supply partnerships to give advertisers access to more premium CTV and in-app inventory across key markets.

We ran thousands of creative and placement tests across our platform. Here are the patterns that surprised us and the ones that did not.

An e-commerce brand came to us spending $5K a month and afraid to scale. Twelve months later they were at $80K with better returns than when they started.

Google and Meta control most ad budgets. We think that is a problem. Here is why Adxe exists on the open web.

We measured the difference between AI-optimised bidding and traditional fixed CPM across 200 campaigns. The gap was bigger than we expected.

AI in advertising has moved past the hype cycle. Here is what it actually looks like in practice and why it matters for your campaigns.